Marimekko for Target Review

April 17, 2016

Target’s latest designer collaboration hit the stores (and internet) today!  Marimekko is a Finnish company known for simple silhouettes and bold fun patterns.  

spring 2016, spring style, spring pattern

Here I am wearing my new Marimekko for Target top (Appelsiini print) to the beach today!

This blue and green print was so pretty, but they didn’t have too many things with that print.  Loved this kaftan cover up and if I spend much time lounging poolside, I would’ve brought it home for sure.

style over forty

My biggest complaint?  This Kukkatori print in the warm tones was my favorite and the collection didn’t have any clothing made with it!  Here’s a cute pillow though!

I also loved the Kukkatori print in primary colors and I bought this family size beach towel.
I tried on some really cute things, but only ended up buying the top I’m wearing in the first pic.  Here’s a few other things I tried on:

This terry cloth cover up was really fun and if the pink or orange was on top (and close to my face) I might’ve had to get it, but yellow is just not flattering on me.

This little dress matches my beach towel, but it felt just a bit too short for me.  I would’ve loved this print in a top!

This cute terry cloth cover up is a good option for those who prefer the black and white Marimekko prints.

The palazzo pants were obviously huge!  This pair here is a medium and if I had been more excited about them, I would’ve tried a small or even XS.  (The top I got was a XS, so I definitely would size down if you’re ordering online.)


And hey, if you’re ready to look at bathing suits, here you go … the rest of us mere mortals shudder at the thought!

Shop the whole collection here!

(ETA: I’ve washed my new top twice already and it washes beautifully!)

Dawn Lucy


  • Reply Andrea April 17, 2016 at 10:21 pm

    What a productive Sunday you've had! Shopping, the beach, blogging – I feel very lazy in comparison…

    I like the top & the towel you got! I'm eyeing the scarf; we'll see if I'll make it to a Target soon as it's not available online…

    • Reply dawnlucy April 18, 2016 at 5:19 pm

      Well, I have lots of energy for fun stuff. Don't ask me how much laundry, housework, or essay grading I got done this weekend! 😉

  • Reply Lisa M April 17, 2016 at 10:31 pm

    Love the new top. The whole outfit is totally my kind of every day wear.

    • Reply dawnlucy April 18, 2016 at 6:55 pm

      Me toooo! 🙂

  • Reply Patti April 17, 2016 at 10:35 pm

    I adore these colorful prints and great easy shapes! You've sent me to the online shop now, thanks! And thanks for linking up, xox


    • Reply dawnlucy April 18, 2016 at 6:55 pm

      Oh let me know if you get anything, Patti! 🙂

  • Reply Regine Karpel April 17, 2016 at 11:59 pm

    Love the first pillow.

    • Reply dawnlucy April 18, 2016 at 6:55 pm

      I love that too!

  • Reply Fashion Fairy Dust April 18, 2016 at 1:29 am

    Love the top Dawn…perfect for a beachy day!

    • Reply dawnlucy April 18, 2016 at 6:56 pm

      Thanks Debbie! 🙂

  • Reply Suzanne Bell April 18, 2016 at 3:11 am

    OK I am loving all of these – I totally forgot about this launch, eek! Thanks for the great round up and dressing room reviews. I love the top you got in the first photo, great choice. I also love the black and white pant and that orange and pink cover up. Looks like the quality is good as well? Wonder if my Target has any left? I just got back from a week on the coast and these would have been perfect companions! Hope you had a fabulous weekend (from the looks of it you did!)

    • Reply dawnlucy April 18, 2016 at 6:56 pm

      The quality is good for the price, I think. Let me know if you get anything! It was a fun weekend, How was yours, Suzanne? 🙂

  • Reply Tiina L April 18, 2016 at 3:34 am

    Very cute top. I actually have the same print in a scarf ( bought it a few years ago) in a different colour. It's interesting to see the Target collaboration as we don't have Target in Finland (but there are several Marimekko stores in my town, obviously) and, like every other Finn, I practically spent my childhood wearing Marimekko. And of course I have Marimekko towels, bed linen, trays, glasses….

    • Reply dawnlucy April 18, 2016 at 6:57 pm

      Aww .. that so cool that you had so many Marimekko prints growing up! I'd love to see some old pics! 🙂

  • Reply Andrea Nine April 18, 2016 at 3:09 pm

    I heard about this collection coming, but I haven't looked at anything yet. So great to have an honest review and the too you picked would've been my choice too!! Always fun to try on new things with new patterns and prints. I hope your Monday is off to a glorious start gorgeous!

    • Reply dawnlucy April 18, 2016 at 6:58 pm

      Aww thanks Andrea! OXOX

  • Reply Whitney April 18, 2016 at 5:59 pm

    It cracks me up that not many people have made a big deal out of this collaboration. Too bad that dress was too short! It was my favorite!

    • Reply dawnlucy April 18, 2016 at 6:59 pm

      I loved it too and actually keep thinking about going back for that and the kaftan. I'm thinking about it. I got carried away with the Lilly Pulitzer collab and was trying not to go too overboard this time around! 😉

  • Reply Alissa April 18, 2016 at 12:11 pm

    I can't believe that they didn't make any clothes in that fun, cute pink print! What were they thinking?!
    The Adored Life

    • Reply dawnlucy April 18, 2016 at 6:57 pm


  • Reply Elegance and Mommyhood April 18, 2016 at 12:42 pm

    I ended up buying the little colorful navy floral dress and a matching one for Vivian too. My Target had very few Marimekko pieces though. Would love to try the Kaftan and those Palazzo Pants. I did order the Applesini Top and Shorts online though. I think they will be my favorite. I kind of want the floppy hat in the bright floral like my dress, too.

    • Reply dawnlucy April 18, 2016 at 6:58 pm

      The girls' collection was super adorable! I was jealous! 😉

  • Reply Unknown April 18, 2016 at 4:47 pm

    Hello, can you tell me what Brand of Jeans you are wearing with the Marimekko for Target top? Thank you!

    • Reply dawnlucy April 18, 2016 at 5:19 pm

      Sure! KUT from the Kloth, here's a link:
      (You might have to cut and paste that into your browser or goggle.) …
      They're my new favs!!

  • Reply Darcy April 19, 2016 at 1:02 am

    Seems like they had great stuff! I haven't heard much about it!

  • Reply Rachel April 19, 2016 at 6:31 am

    Great post! love your outfit!

  • Reply Shannon Jenkins April 19, 2016 at 2:34 pm

    So cute! Loving all the fun prints!

    <3 Shannon
    Upbeat Soles

  • Reply jess April 19, 2016 at 1:19 pm

    The print on the pillow is so fun. It would have been great if there were clothes made with it.

  • Reply Pam Hetlinger April 20, 2016 at 12:54 am

    My favorite Target collaboration of all time is probably still Jason Wu, but I think Marimekko's prints are so fun. Great review; thanks for sharing. xo, Pam

  • Reply The Wardrobe Stylist April 19, 2016 at 6:02 pm

    I do love the top and the colours…so pretty and it pops nicely. Would love if you can link up to

  • Reply Dianna Baros April 19, 2016 at 10:57 pm

    Such a fun review, I love the top you bought! I bought the same towel. My online order arrived today, I'm going to open it after the kids are in bed. We do spend a lot of time at the beach so the totes and towels should come in handy.

  • Reply Jessica Jannenga April 20, 2016 at 2:35 pm

    What a fun day! I need the beach now… not until summer are we going. Love the bright colors and nice collection. I never get to Target in time for any of the collections!
    Thanks for linking up with Turning Heads Tuesday

  • Reply robincharmagne April 20, 2016 at 5:00 pm

    I love this collection. That long cover-up is so pretty and looks perfect for vacation, excellent picks!

  • Reply cherie at April 21, 2016 at 2:41 am

    OMG! I had Marimekko bedding when I was in college and I loved it. In fact, it was almost in shreds when I finally forced myself to throw it out. Such fun things you found at Target! I like the top that you chose.


  • Reply Antionette Blake April 21, 2016 at 5:55 pm

    Love the bold patterns and prints – they scream "summertime" #TopoftheWorldLinkup

  • Reply Nicole Mölders April 24, 2016 at 3:54 am

    Thanks for linking up to Top of the World Style. I like the Top in the first photo

  • Reply Rachel April 25, 2016 at 12:50 am

    Cute top and some of those dresses are lovely as well.
    Thank you for linking up to "Bloggers Who Have Inspired Me"
    Rachel xo

  • Reply Happiness at Mid Life April 25, 2016 at 2:03 am

    I have been trying to avoid shopping at Target because I always end up buying things I don't need so I have not seen this collaboration in person but love the vibrant colors. I did buy a few things when they did a collab from Banana Republic a few years ago.

    Thank you for being a part of TBT Fashion link up and hope to see you soon!


  • Reply Rena April 25, 2016 at 10:24 pm

    you've done a great job of reporting on this new designer line and I love your selections. the print and colors in the top you're wearing are fabulous. thanks for linking with Powers the Flower.


  • Reply Ganga Devi April 30, 2016 at 8:19 am

    Target is just awesome i was bought some cool dresses from this store and i was really happy with quality, and i save also maximum using Target Promo Codes .

  • Reply akmal niazi khan May 6, 2016 at 1:55 pm

    Girls fashion and their age are always inversely proportional. You have fantastic stuff on this blog that keep the girls young and beautiful with you fashion tips. Being a fashion artist I really appreciate your efforts and work.
    Love from Royal Lady

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