Going Clean – 100% Pure Cosmetics

March 5, 2020

I’ve been working on going more green and more clean with my fashion and beauty choices.  I’ve tried a few 100% Pure Cosmetics products in the past and liked them a lot, so it was natural (pun somewhat intended!) that I would go to them when I wanted to change up my beauty routine and add more clean products.  They were gracious enough to let me try a few products and I’m happy to share and give you honest reviews of each product.

100% Pure Cosmetic Review

But first of all … Why Go Clean?

Clean beauty products are non-toxic, made without the ingredients that are linked to harmful health effects.  Clean beauty doesn’t have Parabens, BHA and BHT, Coal tar dyes, Formaldehyde, and many other ingredients often found in cosmetics.

About 100% Pure

This company is very strict on their standards; everything is completely non-toxic, cruelty-free, environmentally sustainable, and naturally pigmented.


What I Tried & What I Thought

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick

I’m loving this lipstick!  It has fabulous coverage, a nice smooth look and finish, and the vibrant color holds throughout the day! The lipstick is colored from antioxidant-packed fruit pigments like raspberry, plum, and grape.  Shea and cocoa butters keep the lips soft and moist. I’ve been wearing the shade Calypso, which is a beautiful saturated berry.  Of course now I want more colors!

Bamboo Blur Powder

As someone with combination skin, and an especially oily T-zone, I really need a powder that I can count on to absorb oil and give me a beautiful matte finish.  This powder contains oil absorbing silica which also support collage formation, and the product is colored with fruit pigments with means it’s full of vitamins and antioxidants for the health of your skin. But as impressive as that is, it doesn’t mean that much if it doesn’t make your skin look great. And … gosh, it makes my skin look amazing! Seriously, it’s such a pretty finish and I’m completely hooked!

Fruit Pigmented Ultra Lengthening Mascara

This mascara goes on smoothly and looks great.  I will say that it took two coats to get the effect I wanted, but two coats of clean ingredients is much better than any coats of dirty ones. This mascara has conditioners for healthier lashes which makes it a smart long term choice.  It stayed on, didn’t smudge, and now is my daily go-to mascara.

Shop 100% Pure Cosmetics 


review of 100% Pure Cosmetics


So, where do you stand on clean beauty? Are you adding more of it to your routine? Or maybe you’re already a clean beauty expert!  Let us know in the comments and feel free to recommend any clean beauty products that you’re loving!

Also on the blog this week, read my tips for dressing for a rock concert over 40!  And read about a few spring pieces I’ve picked up so far: comfortable sandals, a linen and cotton cardigan, and a new spring skirt!

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Fun & Fashion,

Dawn Lucy


About the blog: Fashion Should Be Fun is ME talking to YOU, other middle-aged women who are over 40, but not over fashion.  We still want to look beautiful and stylish.  We still want to have fun with trends.  And we don’t need anyone giving us rules, because we’re all different. This is a place for me to share my love of fashion with you, including style ideas, tips, trends, and inspiration. I know how liking the way we look can translate into confidence and energy. I know we have so much life left to live and so much adventure ahead of us. Let’s show the world you’re never too old to have fun and be fierce

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