DRESS – Elevated Modern Basics

March 7, 2018

I’m excited to introduce you to DRESS, a sophisticated and upscale boutique and website that focuses on curated elevated basics that you’ll want to live in!

curated elevated basics



Opening in 1999 in the Marina neighborhood of San Francisco, DRESS chooses from the best contemporary labels and curates a clothing collection that you will actually love to wear every day.  DRESS customers feel so good and confident in their purchases, that they return again and again.   Loyal customers say, “I always love what I buy here. I wear it all the time.”  To the buyers of DRESS this is the very best compliment!


I asked Elke, DRESS’S manager and personal stylist, to suggest some of the boutique’s most popular elevated basics.

Enza Costa’s Cotton/Cashmere Top

Elke’s first pick is the very popular Enza Costa Cuffed Cotton/Cashmere top. Made of 85% cotton and 15% cashmere sourced from Italy, the sweater is so super soft and comfortable.  The piece is handmade, pre-shrunk, and washable.  Each top has the signature thumb hole, center back seam, and ribbed cuffs.  Great worn alone or for layering, the length can be ruched to give a versatility in lengths.  The top is available in a crew neck and a V-neck and a variety of colors,  Most customers love it so much that they return to buy multiples.

Chan Luu’s Cashmere Scarf

A gorgeous cashmere Chan Luu scarf is the perfect luxe accessory to add to your beautiful top.  Available in a rainbow of beautiful colors, it will be hard to choose just one.  This beautifully made scarf speaks to the modern minimalist in me.  It’s simple and perfect, and something I imagine you will wear forever.


And here’s a generous offer from DRESS, Fashion Should Be Fun readers can get 20% off their purchase, now through March 31st, online and/or in store!  Code: DAWNLUCY20

Enza Costa Cuffed V-Neck in White

perfect upscale basics

Chan Luu Scarf – Heather Brown

investement dressing, essential modern accessories

Enza Costa Cuffed V-Neck – Light Heather Gray

 Dress Boutique in San Francisco

Chan Luu Scarf – Dark Heather Gray

curated elevated basics

Shop online … or for my Bay Area readers, you can also visit in person:  2271 Chestnut St. San Francisco, CA 94123 (M-S 10:30-6:30, Sunday 12-5)

And in April, I will be visiting the shop and taking you along with me through photos and social media. Totally looking forward to that!

Fun & Fashion

Dawn Lucy

This post was sponsored. All opinions are all my own. 

Link Ups: Visible Monday! Shoe and Tell!  #iwillwearwhatilike link up! Hello Monday! Mix It Monday! How I Summer! Creative Mondays!  Turning Heads Tuesday! Confident Tuesday!  On Trend Tuesday!  Style Perspectives! Trendy Wednesday! Style on the Daily! What I Wore!  Jersey Girl Texan Heart! Color and Grace! Thursday Fashion Files! Labour of Fashion! Thursday Favorite Things!  Thursday Moda! Top of the World Style!  Welcome to the Weekend! Passion for Fashion! Fabulous Friday!  Fab Favorites!  Flashback Fashion Fridays! Weekend Wear Link Up!  Edge of the Week! Nancy’s Fashion Style! Ladies Who Link Up!



  • Reply Mica March 7, 2018 at 8:23 pm

    Oh those scarves look beautiful! I need more block colours scarves like that so I can wear them with all of my printed pieces! 🙂 Thanks for sharing!

    Hope you are having a good week so far 🙂 I’ve lost my voice so not the best week for me, haha! I’m trying to rest up.

    Away From The Blue Blog

    • Reply Dawn Lucy March 8, 2018 at 5:46 am

      Aren’t they gorgeous? I love this dark heather gray, but there’s also a fuchsia that’s amazing! I sure hope you feel better, Dear. Thanks for stopping by! OXOX

  • Reply Tracy March 8, 2018 at 5:56 am

    Those scarves look so beautiful! I am a little obsessed with scarves and I am constantly wearing them in the winter! I’ve never had a cashmere scarf though! This one looks so cozy!


    • Reply Dawn Lucy March 8, 2018 at 6:11 am

      I’m obsessed with scarves too! This one is a classic I would wear forever! Thanks for stopping by, Tracy!

  • Reply Jennifer March 8, 2018 at 9:29 am

    Love those scarves!! All of their stuff looks great and is super cute!!

    Effortlessly Sophisticated

  • Reply Sarah March 9, 2018 at 11:25 pm

    I love this cool casual look and all the pieces…
    Sarah aka badassbabyboomer

  • Reply Mary March 12, 2018 at 12:14 pm

    Such beautiful pieces, I love the colors!
    Thanks for joining the Thursday Moda Link-up!

  • Reply elise March 29, 2018 at 4:50 am

    omg I’m so into those scarves!! they look fantastic!!!

  • Leave a Reply

    I accept the Privacy Policy