Chico’s #HowAreBoldYou Party!

April 24, 2018

Last Thursday, Cathy of Bay Area Fashionista and I were honored to host a party at our local Chico’s store to celebrate Chico’s #HowBoldAreYou campaign.  The new campaign celebrates women of every age living and dressing boldly. Chico’s spring collection is full of bold colors, fun patterns, and amazing accessories.

Chico's for spring, Chico's at Santana Row, women behaving boldly


the bold women's manifesto

This post is a collaboration with Chico’s.


If you haven’t checked out Chico’s lately, you really need to.  This is not your mother’s Chico’s!  Being forty, fifty, sixty, seventy doesn’t mean the what it used to and so dressing for all those ages isn’t what it used to be either.  Chico’s supports women being proud of their age and being bold in their life and their style.  Remember when being middle-aged meant being invisible?  Not anymore, Ladies!



Chico’s rolled out the red carpet for us … literally! They know how to throw a party with decadent sweets and bubbly champagne!  They even gave out the prettiest summer scarves!

The party was held at the Chico’s store in Santana Row and let me just say the ladies who work there obviously love their job, love helping people put together outfits, and love Chico’s. I can’t wait to stop in again soon!

One of the highlights of the evening for me was meeting some of my readers for the first time!  I can’t thank all of you enough for coming out to meet me.  Gee, I felt special!

Also friends and followers that I know were there to support and have fun!  For some of you, it was your first time shopping at Chico’s and I’m happy that now you can see what all the fuss is about!

I had come to the party prepared to give a little talk on using color and pattern to flatter your figure, but everyone was having such a good time shopping that I didn’t want to interrupt. I mean … come on … we all know better than to get in the way of a woman on a shopping mission, right?!

Here are some tips though, if you’re interested …


Sometimes we avoid bright bold colors and fun patterns because we’re not sure how to wear them.  But any figure can look amazing in colors and patterns with a little thought!

If you are a pear shape, like I am, you want to keep your bottoms more simple and keep the patterns, bold colors, and accessories above the waist.

If you are an apple shape, you probably want to hide a little tummy.  Actually at this age, most of us have a tummy to hide, don’t we?  Apple shapes tend to have great legs and a nice bustline, so you can emphasize those parts.  A pants with a pattern will look great on you.  Keep the top more simple, with a V-neck or scoop neck.

Or if you want to break all the rules … just do it!  Are you having fun with fashion?  That’s the most important question … always!

And did we have fun with fashion at the Chico’s party? Heck yeah!  Check out some of the photos!


style over 40, style over 50


Chico's style over 40, style over 50


party at Chico's Santana Row

style over 40, style over 50, midlife style


Chico's Santana Row

Chico's #HowBoldAreYou event

Chico's Santana Row spring jewelry collection

girl time at Chico's Santana Row


Chico's jewelry for spring 2018


All photos by Lori Rose, Signature Images, Inc.


I’d like to offer a sincere thank you to Chico’s from all us women of a certain age … thank you for seeing us, speaking to us, supporting us, and empowering us.

Check out all the other fabulous spring pieces at Chico’s and hey, GO BOLD, Dolls!

And in case you missed it, my bold picks and the cutest casual spring look!

Fun & Fashion

Dawn Lucy

Link Ups: Visible Monday! Shoe and Tell!  #iwillwearwhatilike link up! Hello Monday! Mix It Monday! How I Summer! Creative Mondays!  Turning Heads Tuesday! Confident Tuesday!  On Trend Tuesday!  Style Perspectives! Trendy Wednesday! Style on the Daily! What I Wore!  Jersey Girl Texan Heart! Color and Grace! Thursday Fashion Files! Chic and Stylish! Labour of Fashion! Thursday Favorite Things!  Thursday Moda! Top of the World Style!  Welcome to the Weekend! Passion for Fashion! Fabulous Friday!  Fab Favorites!  Flashback Fashion Fridays! Weekend Wear Link Up!  Edge of the Week! Nancy’s Fashion Style! Ladies Who Link Up!


  • Reply Susan Kanoff April 24, 2018 at 6:08 pm

    And how much fun is this??? Wish I could have been there –love Chico’s!! xo Susan

    • Reply Dawn Lucy April 25, 2018 at 4:57 am

      How much would we have loved to have you there, Susan!!! OXOX

  • Reply jodie filogomo April 24, 2018 at 6:24 pm

    What a super fun time, Dawn!!

    • Reply Dawn Lucy April 25, 2018 at 4:57 am

      We really had a blast, Jodie! 🙂

  • Reply Mica April 25, 2018 at 3:34 am

    Looks and sounds like such a fun party! It’s great you had the chance to be involved and had such a good time doing so! Thanks for sharing your tips too! 🙂

    Hope you are having a nice week so far! It’s a good one for me as we have a day off here and I’m planning to relax a little, as much as the kids allow, ha! 🙂

    Away From The Blue Blog

    • Reply Dawn Lucy April 25, 2018 at 4:58 am

      Hope the kiddos let you relax a little, Hon! Yeah, the party was so fun and loving Chico’s! Thanks so much for stopping by!


  • Reply Kellyann April 25, 2018 at 1:43 pm

    I love Chico’s all that they stand for and their beautiful clothing and accessories! What a fun night!

  • Reply Codrut Turcanu April 26, 2018 at 3:50 am

    It looks like a fun and fabulous party, congrats for taking part in that!

  • Reply jacqui April 26, 2018 at 10:05 am

    Wow what a fun time you all had, I love your outfit and the colours really suit you. I do hope you’ll visit and join #chicandstylish #linkup today. Jacqui Mummabstylish

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